Bags of cheer | ATDI

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Bags of cheer

Bags of cheer

Bags of cheer

ATDI’s customers have inspired a potentially life-saving Christmas contribution.

Instead of Christmas cards or gifts, the company has supplied sleeping bags to rough sleepers in the city with the country’s worst homelessness problem, Brighton.

The bags are a premium-quality brand intended to give maximum protection to rough sleepers over the coldest months. They are being distributed throughout Brighton by the Project Antifreeze charity.

ATDI UK managing director Gilles Missud comments: “This is a special time of year and we like to mark that by supporting our local community. So, to all our customers, friends and neighbours, I say thank you for all you for making this year so special. This donation – inspired by you – is changing lives on our streets.”

The life-expectancy for somebody who has slept rough for 10 years is 46, and in Brighton alone an average of one rough sleeper per week dies.

Project Antifreeze manager Steve Brunton says: “Sleeping bags can provide life-saving support for the homeless. This donation from ATDI is invaluable to rough sleepers and I offer my thanks on behalf of both the staff at Project Antifreeze and our clients. The awareness and support ATDI has shown this year and in previous years is very much appreciated.”

ATDI has one more project left to celebrate the season, details of which will appear here and on the company’s Twitter feed.

“In the meantime,” says Gilles, “may I wish all our friends, partners and colleagues our sincere season’s greetings.”

Project Antifreeze manager Steve Brunton with some of the ATDI-donated sleeping bags.