Knowledge management is key to all companies' success and the fact that competitive advantage comes from the application of knowledge is well established. ATDI manages knowledge in three ways: acquisition, application and transfer.

In order to manage knowledge organisations must have an appropriate culture and see knowledge as a key element in success. At ATDI, each member of staff is encouraged and sponsored to achieve both academically and professionally. Secondly the organisation must be able to make use of the knowledge acquired. At ATDI, our application occurs through requests for support from our customers as they seek ever more diverse solutions.

The result of this knowledge exploitation is a stream of innovative software applications and leading edge consultancy services. The benefit to ATDI customers is threefold:

• Efficiency in modelling, planning, measuring and regulating the radio domain
• Development of sound engineering methods
• Enhanced competence that allows their engineers to work with confidence

Through our intense desire for knowledge, and from knowledge acquisition and application, we ourselves develop competitive advantage and in turn transfer this benefit to our customers.