Knowledge management is key to all companies' success and the fact that competitive advantage comes from the application of knowledge is well established.  How then can this be applied in the radiocommunications world?  Part of the answer can be found in the way ATDI manages knowledge and this in turn can be summarized in three words:   acquisition, application and transfer.

To be able to soundly manage knowledge, organisations must firstly have an appropriate culture and see knowledge as a key element in success.  In ATDI, each member of staff is encouraged and sponsored to achieve both academically and professionally. All are active learners.  Secondly the organisation must be able to make use of the knowledge acquired. In ATDI, our application occurs through requests for support from our customers as they seek ever more diverse solutions.

The result of this knowledge exploitation is a stream of innovative software applications and leading edge consultancy services offered by ATDI worldwide.

The benefit to ATDI customers is threefold.

. Efficiency in modelling, planning, measuring and regulating the radio domain
.  Development of sound engineering methods
.  Enhanced competence that allows their engineers to work with confidence

These three points provide companies with one principal thing - competitive advantage.  For profit-making companies this generally means growth in both turnover and profits.  For not-for-profit organisations, who perhaps don't actually have to compete, this means ability to provide better service to their customers.

Through our intense desire for knowledge and from knowledge acquisition and application we ourselves develop competitive advantage.  Via our products and services we transfer that advantage to our customers in turn providing them benefit.

Through our Contact magazine, white papers and case studies we hope to show this concept of knowledge transfer through a series of  articles and documents showing practical cases with which ATDI or our clients have been confronted.  All show innovative radiocommunications solutions.