During the sales phase, customers need to be able to discuss their needs with knowledgeable sales staff and with a knowledgeable organisation. They want to be educated in areas in which they may not be expert and they need to have the security that the sales staff they deal with will not take advantage of gaps in their knowledge. They need to impress on the prospective vendor their key values and key areas of performance.

At ATDI we take great pride in our willingness to work with customers to develop their needs. We spend time assisting in the development of processes within the customer organisation to illustrate the complete customer project - even where such systems may not use ATDI products or services. We take the view that the best form of selling is consultancy itself advising the customer and enlighten him. He can then see clearly where ATDI might fit in his various projects.

ATDI sales staff are themselves engineers with extensive experience in radio communications. They understand radio and they understand projects and project management. In support these sales staff can call on any colleague in the ATDI worldwide organisation for specialist skills at any stage in the selling activity. Colleagues in support have run companies, installed communications systems worldwide, bought multi-million pound equipments, managed people in R&D, engineering, marketing, finance, HR and other functions across enterprises large and small. Colleagues in support are specialists in software engineering, radio consultancy, topographic data creation, electronic warfare, trunked mobile radio, microwave backhaul, spread spectrum mobile systems and most other technologies and functions.

ATDI customers benefit from a no-commitment visit and subsequent in-depth discussions. Proposals prepared are then based on real customer needs. These proposals will be explicit outlining what work ATDI will complete and what products ATDI will supply. They will aim to detail pricing such that both parties understand exactly what commitment is being made. Our aim is that our customers are completely satisfied with our pre-sales support forming a perfect basis for contractual relations.