ATDI loves to spread some happiness and its efforts with rough sleepers have brought an official recognition of the fact.
The company donated a significant number of sleeping bags and wind-up radios to homeless people throughout 2016, partly for its Christmas campaign and partly in recognition of its 25th anniversary year. The sleeping bags and many of the radios were distributed in Brighton which has the country’s worst per capita homelessness problem; housing charity Shelter estimates one in 69 people in the city are sleeping rough or insecurely housed.
The bags and radios were taken to the streets by ATDI’s long-standing public relations consultant Jeff Clark-Meads who, because of this and his other work with the homeless in the city, has now been named a Brighton Happiness Champion. The organisers of the award, Brighton Happy List, choose 20 people annually they regard as making a contribution to the city.
Jeff says: “It is a great honour to be recognised in this way, though the response I get from rough sleepers when they get a new sleeping bag or a radio – both of which provide such comfort in different ways – is a reward in itself. I am particularly grateful to ATDI for being so generous in its donations, not just in 2016 but in previous years, too.”