ATDI Ltd, Europe’s leading radio planning and modelling company, is helping performers and presenters become a big noise through a new link with JFMG.
JFMG is a specialist spectrum manager in programme making and special events (PMSE) and is celebrating its 10th anniversary with a major online initiative. Through a new web portal, JFMG’s coordination tools engineered by ATDI are now available to customers at the click of a mouse.
The two companies’ collaboration represents the latest chapter in a relationship that spans the life of both businesses. JFMG’s services offering customers the ability to reserve and purchase spectrum usage and gauge interference over a range of frequencies for outside events and theatres are based on ATDI’s flagship planning and modelling tool, ICS Telecom.
ATDI created custom tools for JFMG that adapted ICS Telecom to the company’s needs, and JFMG managing director Paul Gill states: “We are very proud of our achievements in the last 10 years, particularly in our pioneering management of whitespace in TV broadcast bands, and we know that without our partnership with ATDI, we would never have got to where we are now. It is exciting that we are now working together on third-millennium projects such as our new web portal.”
ATDI managing director John Berry adds: “A long-term relationship with a customer is pretty much the raison d’etre of ATDI and it is deeply gratifying that we have been able to come so far together with JFMG. I salute them for getting to their 10th birthday and for the giant strides they have made during that time, and I look forward to the places we can go from here.”
JFMG’s new online initiative is part of the company’s strategy for handling the switch from analogue to digital and helping programme makers who are facing unprecedented pressure on their existing spectrum use. JFMG prides itself on making maximum use of spectrum resources, and Paul says: “We have been quietly and effectively managing whitespace in TV broadcast bands for all of our 10 years (and more in our previous lives). That is long before the wider world even discovered the concept of whitespace let-alone saw any potential for it. In 1997, we opened up the TV bands for a whole host of users beyond just broadcast production.
“With the custom tool commissioned from ATDI that will be delivered in the next few weeks – The Whitespace Calculator – we will have further enhanced our capability for managing interleaved spectrum. This tool will enable us to independently determine the extent of whitespace for a range of wireless applications (current and future) as well as managing access to it.”